allcrashbandicootgames| First time offline on the same stage! Jay Chou +MOJT Moqituo + Moutai Ecological Agriculture =?

MOJT Mojito focuses on the banquet scene and puts forward "scene innovation" for the first time.

I believe that through the continuous development of new scenarios

It is expected to become a daily cocktail "pioneer".

In early summer, Jay Chou came again with Maotai Cocktail.AllcrashbandicootgamesYes.

On May 17th, MOJT Mojito and Maotai Ecological Agriculture Company held the "New Taste Bud tune-2024 Mojito Conference and Brand Star experience activity" held in Fuzhou.

It is reported that the event in the form of innovative immersive cocktail tasting, the "Guizhou flavor" series of cocktails innovation into the banquet wine, pre-dinner wine, single cup special triple scene, re-open multiple possibilities for the cocktail market.

█ Aienhua made his debut after joining the canopy, Mojito interpreted a new possibility.

"Chinese banquets are dominated by spirits, and this time the MOJT Moqituo Guizhou flavor series is a cocktail, which is eye-catching. Indeed, our banquet wine really needs a more fashionable, younger, more Chinese and Western way to open it. " At the scene of the event, some participants said so.

The reason why this trip to Fuzhou has attracted so much attention from people inside and outside the industry is that it is the "two firsts".

Ai Enhua, Chairman and President of ▎ Skyscreen International Wine Group (left)

First of all, this is the first public appearance since Ai Enhua, chairman and president of Skyscreen International Wine Group, joined Skyscreen International Wine Industry.

"Mojito is one of the most important fist brands of Skyscreen International, dedicated to presenting 'professional high-quality cocktails that everyone can easily enjoy'," Ernhua said. "

Secondly, this event is the first offline co-operation of Moqituo, Jay Chou and Maotai eco-agriculture. At the same time, it was also the only brand appearance of Jay Chou during his concert in Fuzhou.

Jay Chou, global spokesman and chief tasting officer of ▎ MOJT brand

Yunjiu headline learned that the "Guizhou flavor" series of cocktails, inspired by the world's classic cocktail recipes-Bloody Mary, Whisky Acid and Singapore Commander, through the technological innovation of Mojito and Maotai Ecological Agriculture Company, ingenious fusion of unique flavors such as blueberry juice, characteristic red acid soup and Guizhou Moutai in Danzhai, Qiandongnan, to create an innovative research and development precedent for cocktails that combine Eastern and Western cultures.

It is worth noting that the representative products in this series, blueberry acid, blueberry silk, and spicy Berry, will receive positive feedback from the market as soon as they are on the market.

▎ Guizhou flavor cocktails

At the scene of the event, Jay Chou shared the origin of cooperation with Moqito for the first time. Jay Chou said that this is his first endorsement cocktail brand, and Mojito was chosen not only because it has the same name as his favorite mojito, but also because he was deeply moved by Mojito's insistence on professional cocktails and continuous innovation, and revealed the inspiration for his new album, the pink aurora, which may have more sparks with Mojito.

With the blessing of "two firsts", it also opened up more imagination for this Moqituo 2024 press conference.

█ scene innovation, unlocking the new quadrant of cocktail marketing

When it comes to opening up the imagination, innovation has always been an area that Mojito is good at.

In 2022, Mojito launched the first product, the Master Series, to mix wine in a three-step way (step1. Add a full glass of ice; step2Allcrashbandicootgames.1 MOJT;step3.3 soda), bring consumers a super convenient "lazyman blending" experience, no threshold can easily make a comparable master cocktail, breaking the cocktail cognitive boundary.

In November 2023, Moqituo United Maotai Ecological Agriculture Co., Ltd. integrated "Guizhou flavor" into the cocktail and pushed it to the center of public opinion in the cocktail market. So, which plate will Mojito start from this time?

The answer is: scene.

According to the data, from 2016 to 2021, the average annual compound growth rate of the market scale of low-tide drinking is 18.56%. According to the 2022 low-tide drinking trend report, the scale of China's low-tide drinking market is expected to reach 33.8 billion yuan in 2022, and from 2021 to 2025, the average annual compound growth rate will reach 30%, and the market size will reach 74.3 billion yuan.

In the past two years, with the continuous expansion of low-alcohol wine categories and the continuous enrichment of brands, the development of a new consumption scene has become the focus of low-alcohol wine enterprises.

At a time when most light drinks are still immersed in scenes such as camping and picnics, Mojito's innovation proposes to incorporate cocktails into banquets, pre-dinner matches and urban area single-cup specials. It can be seen that it has jumped out of the traditional cocktail drinking scene and unlocked a new quadrant linking culture and space, leading the RTS cocktail market into a new "era of scene experience".

Why expand the focus of the scene to the banquet? Guizhou-flavored cocktails-this product, nicknamed "Maotai Cocktail" by consumers after its launch, can be said to match the banquet scene with its high-end positioning and palatability. Take the market share of banquets in the liquor industry as an example, according to CICC Research News, the market capacity of liquor banquets in 2022 will reach 230 billion-250 billion yuan, accounting for about 40% of the total revenue of the liquor industry.

It can be seen that the "Maotai Cocktail" plus banquet scene is not only the result of innovation but also its high-end positioning.

Ai Enhua said that the "Guizhou Flavor" series contains unlimited room for innovation and imagination, and it is also particularly suitable for pre-dinner wine and celebration wine. It can be paired with food and wine in an interesting way, so that both Chinese and Western-style occasions can be easily integrated and seamlessly linked up. Bring you a different kind of "taste bud new tone".

At the scene of the event, Jay Chou specifically mentioned the unique romantic experience brought about by the "Guizhou flavor" series of cocktails. He said that whether it is a romantic wedding or a candlelight party, the cocktail will be the perfect embellishment for the romantic atmosphere.

With the integration into the daily consumption scene as an anchor, Mojito stood on a higher wave.

Kuang Ying, Party Committee Secretary and Chairman of ▎ Maotai Ecological Agriculture Company.

Kuang Ying, Secretary of the Party Committee and Chairman of Moutai Ecological Agriculture Company, also said at the event that Moutai Ecological Agriculture and Moqituo jointly created the "Guizhou Flavor" series of cocktails, which is an encounter between Eastern and Western wine cultures, which not only satisfies young people's self-drinking and social needs, and will also serve as a bridge between Oriental wine culture and world wine consumption. As part of a better lifestyle, cocktail culture hopes to use sincere products to dialogue with consumers, build a bridge for dialogue between consumers and the culture of "beautiful life", and continuously satisfy people's beautiful yearning for "good wine","food" and "beautiful life".

Yunjiu Headline learned that in the future, MOJT Moqituo and Moutai Ecological Agriculture Company will embark on a journey of Moqituo's national star tour experience, recording urban culture with diversified drinking scenes such as banquets, pre-meal collocation, and urban single cup specialties.

It is foreseeable that the MOJT Mojito Guizhou Flavor Series cocktails have "the gene of being a good wine for a banquet." With the continuous development of banquet wine scenes, it may become one of the "pioneers" in the daily use of cocktails.