sicbocasinogameonline| Make the numbers work well| Zhang Yuzhen, Vice President of Daily Interactive, gave a keynote speech at the Data Elements × Data Circulation and Utilization Digital Sharing Conference

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On May 18, the "Oujiang Digital Security China" 2024 data Security Development Conference opened. As one of the series of activities of the General Assembly, the meeting of data elements × data circulation and utilization was officially held. The conference, sponsored by Zhejiang big data Joint Computing Center Co., Ltd., focuses on the efficiency, security and compliance of data elements in the process of opening, circulation and utilization, focusing on digital government construction and public data development and utilization, technological innovation and challenges of data circulation, data element empowerment industry, etc., bringing together industry experts, scholars, entrepreneurs and other forces. Jointly explore the latest trends, challenges and opportunities in the circulation and utilization of data elements. Zhang Yuzhen, vice president of Daily interaction (Rights Protection), was invited to share the topic at the meeting.

Zhang Yuzhen sharesSicbocasinogameonlineThe application practice of daily interaction in the field of data circulation and utilization is simply "make numbers easy to use and make good use of numbers". She said that the daily interaction deeply explores the use of data elements to create value when the data does not flow and the value of the data elements flows. "on the one hand, we lower the threshold for the use of data so that it can be used by everyone in a convenient form; on the other hand, we let the data be really used well in all industries and produce benefits in beneficial ways."

According to Zhang Yuzhen, Daily Interactive is a professional data intelligence enterprise, and the company continues to accumulate huge amounts of dynamic data. These data can be divided into two large dimensions-online and offline. Daily interactions depict concrete scenes through Internet behavior in different time and space, so as to enrich user portraits. Daily interaction uses' crowd characteristic concentration'to reflect group characteristics, to give a simple example, for example, Tuhao's possibility of going to a 4S store is 2% of that of ordinary people.Sicbocasinogameonline.4 times. Through the label system of population feature concentration extraction, the output is realized in the way of 'data middleware' to reduce the threshold for the use of data. "

As for the technical means to realize the data value transfer without data transfer, Zhang Yuzhen also introduces the vector compression technology of daily interaction. After vectorization and compression, human beings can not read and understand the data, but the computer can identify or model and calculate. "APP after vectorization compression has a DNA gene code similar to that of a human. The 'gene' of the same kind of APP is similar, which can not be recognized by humans but can be recognized by machines."

In addition, when using counting scenarios within the enterprise, Zhang Yuzhen introduced that the data intelligent operating system DiOS,DiOS can be compared to Windows in the PC era, which makes the operation between people and data more intuitive and simple. Among enterprises, she suggests that when third-party enterprises need big data, they can use big data joint computing center model. Based on the platform such as big data Joint Computing Center of Zhejiang Province, multi-party roles can complete the joint calculation of multi-source data in a safe and compliant environment, making numbers easy to use and giving full play to the multiplier effect of data elements.

With regard to the specific practice of making good use of numbers, Zhang Yuzhen cited a case of improving marketing efficiency for a well-known dairy brand. Daily interaction is based on the portraits of the target customers and based on the big data Joint Computing Center of Zhejiang Province, merging multi-source scene data that users are interested in, such as sports events and sweet dramas that users prefer, and then accurately modeling based on these data, finally find the target customer group of the brand, and carry out accurate marketing of specific products for a specific target customer group. "this is much better than using brand data alone, improving the ROI (return on investment) of the entire marketing."

Finally, Zhang Yuzhen said that she is very pleased to share some experiences of daily interaction in the circulation and utilization of data elements with all ecological partners on the platform of the Digital Security Conference, and looks forward to having more exchanges with you in the future. we will jointly promote the prosperity and development of the whole ecology of data element circulation.