naysbaits| Insight into the trend of sunscreen among young people on Weibo: Multiple effects have become a new consumer demand for sunscreen

The other dayNaysbaitsDalang think-tank and Sina New Consumer released "insight into the trend of sun protection among young people on Weibo", which analyzed the new consumption trends and preferences of contemporary young people in the field of sunscreen. Based on the rich user data of Weibo platform, combined with accurate market analysis, the report reveals the latest trend of the sunscreen market and provides market insights and strategic references for related industries.

China's sunscreen market continues to grow, and young people become the main consumer.

The report shows that the scale of China's sunscreen market continues to grow, and the compound growth rate of China's sunscreen market has reached 8.8% from 2018 to 2023, far exceeding the global average.

As the temperature rises, the sunscreen market ushered in a new growth momentum. Between March and April 2024, young people between the ages of 18 and 25 accounted for 49.2% of Weibo's new interest in sunscreen, and this group has become the main force of sunscreen. At the same time, in terms of differences in sunscreen sex, women are more comprehensive in their choice of sunscreen, paying more attention not only to physical sunscreen, but also to sunscreen cosmetics; at the same time, with the improvement of sunscreen awareness, men also join the sunscreen consumer market, and are more inclined to direct and effective physical sunscreen.

The "fierce bandit" type of physical sunscreen is popular, and personalized sunscreen becomes a trend.

According to the report, more and more young people are opting for physical sunscreen, such as sunscreen clothing and sunscreen caps, and their attention has increased from 63% to 71% within a year. "gangster sunscreen" wearing sunscreen clothes, masks and hats is also a hot search. At present, with the popularization and improvement of the concept of sunscreen, the market of sunscreen is gradually developing towards both chemical and physical sunscreen.

In addition, with the in-depth understanding of sunscreen products and the upgrading of consumer concepts, young people are no longer satisfied with a single sunscreen effect, but pay more attention to the personalized added value of the products. For example, although sunscreen and sunscreen were once dominant in the sunscreen market, this pattern has quietly changed among young people. As young people attach importance to the need for personalized additional functions such as portable, oil control, hydration and moisturizing, the new category of sunscreen products, represented by sunscreen spray, is based on the characteristics of easy to use, easy to carry and rapid formation of sunscreen film. it has become the most concerned sunscreen product for people between 18 and 25 years old.

Scientific sunscreen is deeply rooted in the hearts of the people, and brands pay attention to consumers' health.

With the rapid development of sunscreen market, how to protect sunscreen scientifically and healthily has become the focus of public attention. According to the report, topics such as # sunscreen spray leads to white lungs # and # sunscreen clothing guidelines # have sparked heated discussion among netizens on Weibo. The fermentation of such topics has also exposed chaos in the sunscreen market and users' attention to popular sunscreen science content.

In this regard, the report also points out the importance of scientific and healthy sunscreen. Technological innovation and efficacy superposition should not ignore consumer health, and brands should strengthen the popularization of sunscreen science to ensure that consumers can not only enjoy the sunscreen effect, but also protect their health when choosing sunscreen products.

The "Weibo Sunscreen trend Insight for Young people" report reveals new trends in the sunscreen market and young people's consumer preferences. With the millennials'in-depth understanding of the concept of sunscreen and new consumer demand, the sunscreen market will also usher in a more diversified and personalized era.

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