jackpotcity| Only professional dating services can solve the dating problems of 200 million people

"everyone says it's good to be single, and everyone runs to Kaifeng." "the matchmaker" has pried hundreds of millions of traffic in the public opinion field.

Behind the popularity is the marriage anxiety of 240 million single people. Due to the acceleration of the pace of work and life, the narrow and solidified social circle, and many other reasons, more and more young people who want to marry and fall into the problem of choosing a mate, and the individual "king's wife" can not completely solve the social problem of marriage and love. So where is the "prescription" to solve the problem?

It is difficult to choose a mate, and there are 200 million people trapped in the siege of marriage and love at night.

According to data released by the National Bureau of Statistics, by the end of 2022, the number of single people in China had reached 240 million, accounting for 17 percent of the total population. According to the China Census Yearbook-2020, the average age of first marriage in China was 28.67 years in 2020, an increase of 3.78 years over a decade ago.

According to the data, the gender imbalance in the population is the objective cause of the difficult problem of marriage and love. In the case of 108.9 of marriageable men and women, some men must be forced to be single, which is called "marriage squeeze" by demography. But the reason why it is difficult to choose a mate is not only that, but also more specific and pluralistic realistic factors.JackpotcityThe cost of marriage is rising, the personal social circle is narrow, the work pressure is high, and the pace of life is fast.

Among them, one of the most important pain points is the lack of access to the right opposite sex. In today's social context, it has become extremely difficult to move from "strangers" to "intimate relationships". With the continuous acceleration of society, people increasingly lack enough time to maintain interpersonal relationships, and the circle of life in their spare time is infinitely narrow. social circles are often focused on work-related, unable to easily get to know a suitable partner who is like-minded and consistent with their personality.

In addition, with the change of social concept, modern youth pay more attention to the quality of marriage, and it has become the consensus of young men and women that they would rather lack than abuse. Can not find like-minded, mutual respect, like-minded partner, would rather not marry than make do.

Under various considerations, a large number of young men and women choose or are forced to remain single, and it is difficult to choose a mate and get married late has become an urgent social problem.

Diversified development of matchmaking service from blind date angle to cloud blind date service

The demand for love and marriage has given birth to the marriage market. Stepping into the new era, the traditional "matchmaker" service has a new form, and the marriage service is also diversified with the change of the times and demand.

In 2003, Jiayuan was established, which opened the era of a hundred flowers blooming in the Internet love and marriage industry. Through the establishment of the "Internet + marriage" model and a massive membership system, marriage institutions such as Jiayuan in the century have provided a broader platform for single young people to date and make friends, which has quickly become popular among young men and women.

In 2012, the number of Internet users in China reached 564 million, and the number of mobile Internet users (Internet users who only use mobile phones to access the Internet) exceeded 420 million, accounting for 74.5 percent of the total Internet users. Stepping into the mobile Internet era, online social APP of strangers based on location technology has become a new carrier of Internet marriage and dating. Lower threshold and higher traffic give young men and women more opportunities to contact the opposite sex of the right age.

By 2021, the scale of China's netizens will officially break through 1 billion, and 5G will make the dialogue and discussion in multi-dimensional space without delay a reality. Marriage services adapt to the changes of the times and the needs of users to expand the form of online live broadcast. "Yun Mingniang" connects men and women online in the live broadcast, and young men and women make interactive "cloud dating" through face-to-face chat.

"Internet + Marriage" is still in continuous innovation and development, live broadcast of "Cloud dating" and other new forms are still waiting for time to test, but eventually the marriage service will evolve to a more standardized and professional direction.

Professional and standardized matchmaking agencies have a long way to go

The reversal of the stories of "Wang Po" and "Love and Marriage Advisor" has exposed the disadvantages of "flow first" in civil dating, and the marriage market needs more professional and standardized services.

Faced with the love and marriage challenges of 240 million people, the love and marriage industry has a long way to go. The government, industry and enterprises should each give full play to their own strength to jointly promote and maintain the healthy development of the industry.

First of all, government departments should promote the sustainable development of the industry by formulating standards and supervising and standardizing the market; secondly, the industry should assist the government in formulating and implementing industry development plans and industrial policies, and strengthen the internal management of the industry to maintain the credibility of the industry; finally, marriage enterprises should provide more professional services, continue to innovate and launch more attractive marriage products and services.

Among them, enterprises, as the main body of the marriage market and the main providers of love and marriage services, play a very important role, especially the role of the leading enterprises in the industry should not be ignored. Take Jiayuan as an example, data show that by the end of 2022, Jiayuan has helped 17 million members hold hands successfully. People in the industry generally believe that matchmaking agencies will develop towards specialization, standardization and refinement. It is believed that with the development and maturity of the marriage market and the improvement of market concentration, the role of leading enterprises will become more and more prominent, and play a leading role to promote the high-quality development of the whole industry.

With the continuous improvement of laws and regulations and market system, marriage service will usher in more opportunities and challenges. In the future, the love and marriage industry will meet people's increasingly diversified love and marriage needs through more professional services, more diversified development and more personalized experience, and bring more happiness and beauty to the society and individuals.

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