crouchingtigerhiddendragonswordofdestiny2016| Asahi Beer: The non-alcoholic beer market is worth more than US$13 billion and is expected to account for half of sales in 2040

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The non-alcohol beer market is expected to exceed US$13 billion, and giants are rushing to enter the market.[The market value of non-alcohol and low-alcohol beer has exceeded the US$13 billion mark in 2023, and is expected to account for nearly 4% of the overall alcohol market in 2027.] As consumers pay increasing attention to healthy eating, many beverage industry giants are adding to the alcohol-free beer market. Data from IWSR, an international wine and spirits research institute, shows that there is huge potential growth space in this area. The CEO of Asahi Beer, Japan's largest brewer, even put forward a prediction that by 2040, zero-alcohol or low-alcohol beverages are expected to account for 50% of the company's sales. As a drink that reflects consumers 'health awareness, alcohol-free beer is gradually becoming the new favorite in the market. As the market develops, more and more beverage companies are expected to join this track to meet consumer needs.