bingodisney|苹果宣布史上最大规模回购计划 iPhone销售额略超预期

Special topic: Apple's Q2 revenue exceeding expectations in fiscal 2024 will buy back an additional $110 billion of shares.

After the close of US stocks on ThursdayBingodisney, Apple (AAPLBingodisneyUs) announced its second-quarter results, and the company announced its largest everBingodisneyA $110 billion share buyback program and raised quarterly dividends for the 12th consecutive year. Affected by the news, Apple's shares rose 7% in after-hours trading.Bingodisney.7%, if the increase is maintained until the opening of trading on Friday, it would increase the market value by more than $200 billion.

Apple was able to carry out such a large-scale buyback because the company's free cash flow has been ahead of the market over the past 12 months. Before the earnings report, Apple's cash flow level was about $107 billion.

In the second quarter, apple's total revenue was $90.75 billion, down 4.3% from a year earlier, and the market is expected to be $90 billion. The company's net profit was $23.636 billion, down 2.2% from a year earlier, but higher than market expectations of $23.17 billion, compared with $24.16 billion a year earlier. In addition, Apple's gross margin increased to 46.6%, in line with market expectations.

Despite the challenges to its overall performance, Apple's services business performed well, with revenue rising 14.2 per cent year-on-year to $23.87 billion, its fifth consecutive quarter of record. This service includes App Store App Store, audio and video streaming services of Apple Music and Apple TV+, iCloud storage and Apple Pay, etc.

In terms of hardware, iPhone sales in the second quarter fell 10.5% from a year earlier to $45.96 billion, with an expected $45.76 billion. This may reflect weak demand for the iPhone 15 series, which was released last September. In addition, Apple achieved positive growth in the Mac product line, especially the new MacBook Air with M3 chip, which boosted sales, rising 3.9% year-on-year to $7.451 billion.

Sales of iPad and other hardware products such as wearables, homes and accessories are not satisfactory. IPad sales fell 16.7% year-on-year to $5.56 billion, below market expectations. Apple has announced that it will release a new iPad on May 7, which is expected to boost sales of the product line.

In terms of geographical distribution, the performance of Greater China was remarkable, although revenue fell 8.1 per cent year-on-year to $16.37 billion, a decline much better than the double-digit decline expected. Apple CEO Cook expressed optimism about the performance of the Chinese market and stressed the importance of long-term performance rather than short-term volatility.

The performance of the Americas and European markets showed some volatility, with revenue in the Americas falling 1.4 per cent year-on-year, while Europe grew slightly by 0.7 per cent. Revenues in Japan and other Asia-Pacific regions have fallen sharply.